REWRITING THE RULES: GEN Z AND SOFT SAVING

Rewriting the Rules: Gen Z and Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with a familiar pattern: gain gradually, conserve strongly, acquire a home, and plan for retired life. But Gen Z is approaching money with a fresh viewpoint. As opposed to concentrating solely on long-term accumulation, this generation is prioritizing balance

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